Houston Paid Search Marketing
Houston paid search marketing campaigns are considered one of the most powerful acquisition advertising mediums available for any product in any marketplace. We are a Google Adwords Certified Partner
Houston Paid Search Marketing is a Powerful Marketing Medium
Houston paid search marketing a form of online marketing that is delivered through internet search engines. Google Adwords and Bing adCenter have developed systems that allow Advertisers to bid on the phrases that they believe their customers are using to find their product or service. Their systems allow Ad Copy to be created and showed when those phrases are searched, and the advertiser only pays when the searcher actually clicks on their PPC campaign Ad.
Why does a business need a paid search marketing and PPC consultant to help them? Because the “systems” that the Search Engines have built are complex, and the methods to measure success are daunting.
The single most significant capability that Google provides is its capability to target your Houston paid search marketing to a particular geography. This is also known as Geo-targeting. Google’s system uses the IP Address of the searcher to pinpoint where they are geographically located. Then if that geography has been configured as part of the PPC campaign their Ad will show! This provides the Advertiser a significant tool when geography plays an important role in their overall online marketing efforts.
A Houston paid search marketing campaign will pinpoint exactly how many visitors you’ve gotten for each dollar spent, and you pay only for individual visitors. Also, you are assured that the visitors are more likely to be relevant, since your site receives traffic only from categories and markets you target.
Our PPC Campaign Clients receive targeted campaign development because of our extensive experience, since we can pinpoint differences in industries and client demographics, and determine which Search Engine will drive the best results. Markets and geography matter; we ensure that your ads are delivered only to the locations and audience you are targeting.
Paid Search Marketing – Market Segmentation
Market Segmentation focuses on the subset of prospects with the greatest potential for becoming customers. When segmentation is done correctly it helps you realize the highest return for your internet marketing expenditures.
Search Marketing Budget Determination, Evaluation, and Approval
It is crucial to determine your Houston paid search marketing campaigns budget that will generate the best results. The objective is to maximize our client’s yield on advertising-or “bang for the buck.” Too many companies get this step wrong and either over or under spend their budgets, with little to no results to show for it. We make sure the client understands expenditures made every step along the way. Many firms will charge you a percentage of the click cost and thereby hide your actual Cost-Per-Click (CPC), we do not. APlus Net Solutions makes no profit on search marketing click cost.
Paid Search Marketing Ad Copy
Your PPC consultant will create your search marketing campaign Ad Copy using researched and targeted keyword phrases. Targeted keyword phrases and their associated Ad copy is the key to motivating a potential customer to click-through to your website, in order to limit uninterested browsers. PPC Ads must be eye-catching, arresting, and differentiate your site from your competitors. At the same time, they must be accurate and adhere to Google’s Rules and Regulations. Our PPC consultants proactively manages this process based on proven proficiency, and supported by extensive experience.
Managed and Optimized Houston Paid Search Marketing
Every campaign is carefully monitored and adjusted, based on conversions and activity. The most important decision-making information is determining the exact phrases that drive online business to your website. Our PPC consultants manage this critical process as an integral part of your successful Campaign.
APlus Net Solutions can assure our clients and Google, that we fully comply with, and even exceed the requirements, for being a Google Third Party Partner – see the Google Policy here.
If you’re ready to talk about using our Houston paid search marketing to help grow your business call us at (832) 378-9850,or click here to Request a Quote.
We deliver what others just promise, Driven Results!