Paid Search Marketing
Paid Search Marketing or Pay-Per-Click (PPC) campaigns are considered one of the most powerful acquisition advertising mediums available for any product in any marketplace. We are a Paid Search Marketing company, with experienced PPC consultants, and a Google Adwords Certified Partner.
Paid Search Marketing a Powerful Marketing Medium
Paid Search Marketing is a form of online marketing that is delivered through internet search engines. Google Adwords and Bing adCenter have developed systems that allow Advertisers to bid on the phrases that they believe their customers are using to find their product or service. Their paid search marketing systems allow Ad Copy to be created and showed when those phrases are searched, and the advertiser only pays when the searcher actually clicks on their PPC campaign Ad.
Why does a business need a paid search marketing company and PPC consultant to help them? Because the “systems” that the Search Engines have built are complex, and the methods to measure success are daunting.
The single most significant capability that paid search marketing provides is its capability to target your PPC campaigns to a particular geography. This is also known as Geo-targeting. Google’s system uses the IP Address of the searcher to pinpoint where they are geographically located. Then if that geography has been configured as part of the paid search marketing campaign their Ad will show! This provides the Advertiser a significant tool when geography plays an important role in their overall online marketing efforts.
Our PPC consultants will pinpoint exactly how many visitors you’ve gotten for each dollar spent, and you pay only for individual visitors. Also, you are assured that the visitors are more likely to be relevant, since your site receives traffic only from categories and markets you target.
Our our paid search marketing company ensures our clients receive targeted campaign development because of our extensive experience, since our PPC consultants can pinpoint differences in industries and client demographics, and determine which Search Engine will drive the best results. Markets and geography matter; we ensure that your ads are delivered only to the locations and audience you are targeting.
Paid Search Marketing Market Segmentation
Market Segmentation focuses on the subset of prospects with the greatest potential for becoming customers. When segmentation is done correctly it helps you realize the highest return for your online marketing expenditures.
Budget Determination, Evaluation, and Approval
It is crucial to determine your paid search marketing budget that will generate the best results. The objective is to maximize our client’s yield on advertising-or “bang for the buck.” Too many companies get this step wrong and either over or under spend their budgets, with little to no results to show for it. Our PPC consultants make sure the client understands expenditures made every step along the way. Many firms will charge you a percentage of the click cost and thereby hide your actual Cost-Per-Click (CPC), we do not. APlus Net Solutions makes no profit on PPC click cost.
Written and Placed PPC Campaign Ad Copy
Your PPC Consultant will create your paid search marketing Ad Copy using researched and targeted keyword phrases. Targeted keyword phrases and their associated Ad copy are the key to motivating a potential customer to click-through to your website, in order to limit uninterested browsers. PPC Ads must be eye-catching, arresting, and differentiate your site from your competitors. At the same time, they must be accurate and adhere to Google’s Rules and Regulations. APlus Net Solutions proactively manages this process based on proven proficiency, and supported by extensive experience.
Managed and Optimized Paid Search Marketing Campaigns
Every campaign is carefully monitored and adjusted, based on conversions and activity. The most important decision-making information is determining the exact phrases that drive online business to your website. Your PPC consultant applies and manages this critical process as an integral part of your successful paid search marketing.
APlus Net Solutions can assure our clients and Google, that we fully comply with, and even exceed the requirements, for being a Google Third Party Partner – see the Google Policy here.
APlus delivers what others just promise, Driven Results!