Ability to Operate with no hidden agendas
What to look for – Do they have proven experience when they are not the designer and/or developer.
Why is this important – This experience shows they can operate as a 3rd party with no hidden agendas.
Is the Process driven by client business objectives
What to look for – Does their process specifically start with understanding the clients business objectives before moving on the technical steps of the process.
Why is this important – Many times SEO companies can get the technical steps correct – however because they have not linked the business objectives to the SEO plan the client does not achieve measurable results.
Can the consultant scale the process to fit the client needs
What to look for – Do they have referenceable project experience that demonstrate the ability to focus the process to best fit the clients size and needs.
Why is this important – This helps quantify the consultants ability to work organizations of all sizes and adjust their process to fit any needs.