APlus has been a SEO San Antonio Company for over 16 years, and we cannot count the number of times we used to have this conversation in the client’s office.
Client: Give me sexy! Give me flash! Give me rotating images and things on fire!
APlus: You have to have content on your site to get customers! You need words, not flash!
And so it went. Since we are a San Antonio SEO Company, we’ve pushed to get as much content as possible onto the client’s site. This drove results in terms of higher search engine rankings. That in turn got the client’s phone to ring.
A ringing phone made the client a little happier. But only a little. The client still pushed back. They wanted sexy. They wanted fun. They said, “Don’t give me boring SEO content. Give me ‘happy!’ Give me dancing cats!”
Because we are not just the big, uncaring, SEO San Antonio company who does nothing but crushes the dreams and hopes of the website owner who wants search engine optimization, we said, “How about we meet in the middle? We’ll give you a better user experience while still keeping content front and center in your website.” (But we said no to the dancing cats. We have to draw the line somewhere.)
Google agrees completely with us. In fact, they check for user experience when ranking ads in Adwords.
Landing page experience refers to how good we think someone’s experience will be when they get to your landing page (the webpage they end up on after clicking your ad)…Your landing page experience affects not only your Quality Score, but also your Ad Rank and advertising costs.
Since you only have 7 seconds to grab the user’s attention, when she gets to your website, you need a website built specifically with SEO in mind. APlus uses specific SEO design tools to do this.
Here are 4 tips that will improve the user experience and get you points with Google to improve your ranking at the same time.
- Your customer wants useful information immediately. Don’t make him search for your offer or the main reason he came to you.
Seems obvious, right? If you have a brick and mortar store, you don’t hide your best-selling product in the back. The website is the same. Show your customer what he wants immediately.
- Provide useful information on your landing page about whatever you’re advertising.
Again, use common sense. If you know the window dressings you sell block 50% more UV rays than your competitors, say it.
- Make it easy for visitors to find your contact information.
One of the most common mistakes made on websites is hiding how your customer can reach you. Don’t do this. Just don’t.
- Don’t annoy people with pop-ups or other features that interfere with their navigation on your site.
If you had a website designer tell you this is cool, trust us, it is only cool to website designers. It’s like having a clown scare your customers when they walk through your front door. Again, not a good idea.
APlus Net Solutions has used search engine optimization and web design to help businesses convert shoppers to customers since 1999.
Call us today at (210) 587-7621 and let us show you how we can boost revenue for your San Antonio business through web design, development and SEO.