Conversion Architecture: With the information gathered above we then implement a blueprint for your Online Marketing via our Conversion Architecture (a process unique to our Website Design Company).
The guiding philosophy of Conversion Architecture is to be aware at all times that a Web site of any nature must have a persuasive purpose that is targeted to a specific customer profile. We will analyze your target customers to create profiles based on their behavior and objectives. Once these have been identified, we will use these factors in the creation of your Web Design.
Our goal is to ensure that every element of your Website persuades visitors to take the actions that lead to the delivery of your objectives via conversions. For decades, sales and marketing experts have talked about a “Sales funnel” and how important it is to maintain a high volume of prospects in the pipeline. How do you funnel and filter to the prospects that will become paying customers?
We are trained Online Marketing experts who specialize in crafting Web Design Conversion Architecture blueprints to help you reap enhanced Internet profitability.
Design Phase: The visual design of the Website is the synthesis of the research and planning that has taken place; many Developers call themselves Website Design Firms but do not have the process or experience to capture the details that are required for this Phase.
- The overall look and feel of the Web Design must achieve the following:
- Convey your brand and match your other marketing efforts, both online and offline.
- Harmonize with the layout of the content and any functionality that will be available on the Website.
- Be useful and usable for your audience.