Website Design

A successful Website Design requires careful planning, and considers visual design as well as content.

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Why A Professional Web Design Matters

Why Design Matters

Web Design isn’t just about eye-popping colors, great graphics, and writing code. While a terrible look can certainly kill a site, even the fanciest design can’t help unless reliable information (of value) is provided to your visitors in a sensible and easy-to-use format.

A successful Web Design requires careful planning, and considers visual design as well as content, tone, the way information is arranged, usability and accessibility. All of these elements should ideally support one another to achieve your conversion goal, be it purchasing your product or service, signing up for a newsletter, or requesting additional information.

As a Web Design Company our process is the distillation of detailed research on Web site usability and ensures our clients success.

Web Design Phases

Discovery Phase: A successful project begins with a strategy. Defining parameters and determining objectives are the most important parts of any undertaking. These make sure where you set out to go is where you end up. There are many questions to consider when planning your website design and that many other Web Design Firms overlook.

  • What is the purpose of the Website?
  • Who do you want to visit the Website?
  • What is the most important information you want a visitor to find upon entering your website?
  • What problems are you trying to solve for the visitor?

We evaluate what you’ve done in the past, what your online competitors are doing, and where your industry is headed. All these factors come in to play as we set out to define your website design objectives, themes and organization of the page.

Define Phase: The information gained in the Discovery phase is used to determine the website’s structure. We tackle the big questions like:

  • How should information be logically organized so users can find it quickly?
  • What should we name the sections and pages on the Website?

Website Design Conversion Architecture

Conversion Architecture: With the information gathered above we then implement a blueprint for your Online Marketing via our Conversion Architecture (a process unique to our Website Design Company).

The guiding philosophy of Conversion Architecture is to be aware at all times that a Web site of any nature must have a persuasive purpose that is targeted to a specific customer profile. We will analyze your target customers to create profiles based on their behavior and objectives. Once these have been identified, we will use these factors in the creation of your Web Design.

Our goal is to ensure that every element of your Website persuades visitors to take the actions that lead to the delivery of your objectives via conversions. For decades, sales and marketing experts have talked about a “Sales funnel” and how important it is to maintain a high volume of prospects in the pipeline. How do you funnel and filter to the prospects that will become paying customers?

We are trained Online Marketing experts who specialize in crafting Web Design Conversion Architecture blueprints to help you reap enhanced Internet profitability.

Design Phase: The visual design of the Website is the synthesis of the research and planning that has taken place; many Developers call themselves Website Design Firms but do not have the process or experience to capture the details that are required for this Phase.

  • The overall look and feel of the Web Design must achieve the following:
  • Convey your brand and match your other marketing efforts, both online and offline.
  • Harmonize with the layout of the content and any functionality that will be available on the Website.
  • Be useful and usable for your audience.

Are you ready to utilize our Web Design expertise to grow your business and increase your ROI?

Call us at 210-587-7621